Here are some highlights and examples of work I’ve led.
Humana Senior Product Marketer
September 2020 - Present
Lead planning, development and execution of annual marketing strategies supporting Humana’s Group Medicare business - including brand positioning and awareness, prospect nurturing and client retention.
Implemented $5.2M marketing budget that drove achievement of 130% and 117% of new sales goals in 2023 and 2024, respectively.
Refined top of funnel marketing approach to increase content production by 70% YoY.
Increased number of testimonials by 4x for use throughout funnel.
2025 LinkedIn Ad Results (through 4/25):
Downloads & Completions: 429 (+153% YoY)
5.6% CTR and 7.46 Engagement Rate (4.6% and 5.13% above goal, respectively)
Reach: +81.9% YoY by monthly average
Top 10 Healthcare Industry Ad - February 2025
Created microsite to house all public-facing awareness content.
Developed asset development process that enabled launching campaigns 2 weeks (~15-30%) faster.
STAR Award Winner - 2024 & 2025
Developed 50+ custom marketing strategies.
Exceeded 15% targeted growth goals, with priority clients surpassing 25% annual growth.
Deployed Bright Horizons’ first SMS engagement campaign, for national retail client with over 400,000 employees.
Bright Horizons Customer Marketing Manager
April 2019 - September 2020
Created and implemented strategic marketing engagement plans for key accounts designed to drive awareness, registration, or enrollment of Bright Horizons benefits, to ultimately support client retention and revenue growth.
